The inaugural South African International Film Festival, also known as RapidLion, will take place from the 12th to the 19th of March, 2016. It is the first South African film festival to concentrate almost exclusively on African cinema.
Rapid growth in box office takings from Brazil, Russia, India, China and South Africa (BRICS) has flipped the film market, leading to film makers and distributors to focus on international opportunities thus creating a bigger market for foreign films.
For instance, the South African film production landscape has grown in leaps and bounds with both local and international co-productions becoming a regular offering on theatrical exhibition. The beginning of 2012 saw an unprecedented phenomenon of the top 4 box office hits being either 100% local productions or films shot in South Africa. This showed a marked increase in consumer confidence and a sure sign that the industry had matured.
The South African film industry also contributes R3.5-billion annually to the country’s gross domestic product (GDP), while providing employment for more than 25 000 people, according to a 2013 study conducted by the National Film and Video Foundation, an agency of the Department of Arts and Culture.
Source : News 24 August 21, 2015