The 5th edition of the Africa International Film Festival, AFRIFF, has gained a significant stand on the grounds of Nigerian entertainment as its grand opening held at the Genesis Deluxe Cinema, Lekki, Lagos, with a flood of Nollywood celebrities, filmmakers, film directors and stakeholders in the entertainment industry from all works of life in attendance.
Nollywood celebrities, as well as their counterparts were feted to sessions intended to make their work better. One of the sessions was led by Professor Hyginus Ekwazi of the University of Ibadan who talked about strategic thinking for developing values of African Cinema as well as the issue of copyright, stating that the documentary film must earn value and earn value immediately.
Filmmakers and actors were further exposed to the intricacies of filmmaking in Nigeria. According to Ekwazi, The culture of the African society is significant, and burdened with poor production, distribution, poor performance, thus a content must be creative and proactive, “a successful filmmaker must do an audience analysis, environmental scan, theoretical framework, SWOT analysis of the organisations and environment one wants to work with,” he said.