From hashtag etiquette to scheduling tweets, this is the guide you need to read about Twitter workflow.
I recently conducted an online seminar with my favorite online community, dedicated to discussions around documentary filmmaking, The D-Word on my Twitter workflow. After hacking at Twitter for six months, I have finally figured out a few successful strategies that grant me a couple dozen new followers a day with 15-20 minutes of work that has connected me with DP’s, producers and a host of mentees. I want to share my experiments and share tips on what works and what doesn’t to save you some time in coming up with your own strategies.[…]
If you’re a total newbie, the first thing you need to do on Twitter is to get your account set up. And one of the most important things is having a professional picture. If you want people to follow you, you want to look real. You want to look like you are producing valuable content. Hiding behind a cartoon of Garfield or a picture of your dog communicates that you are probably just another fan. The second thing to think about when getting set up is your bio. Here again you want to communicate your expertise. List awards you have won, or anything that illustrates your credentials. List some projects you have worked on and perhaps most importantly, communicate the niche of what you are posting about.
Having a niche is key in order to get folks to follow you. People are going to follow you because you have valuable insight, which is why we post credentials and valuable content, which is why we specify a niche. If you are a huge celebrity, you can post personal comments on whatever comes to mind, but unless you are an established personality, people really don’t care about your innermost thoughts or what you had for breakfast. What is valuable is news, research and unique and expert opinions. If you do special effects, covering that world can be your niche. If you are a historical documentary filmmaker, focus on what you know best, content on history. If you are a fantasy writer, share your inspiration in that genre. Make it clear in your bio what your account is about.
The next thing to consider is how to schedule your Tweets. Sure you can use the Twitter app to post your Tweets, but you have to be on Twitter all day to get any real traction. If you don’t want to be glued to your phone you will need some software to schedule your Tweets. I use a program called Buffer. Some folks prefer Hootsuite. Personally, I find Hootsuite’s interface cluttered and confusing, but I know folks who manage several large social accounts at a time with it who swear by it. For my purposes, Buffer works better.
Sign up for Buffer and install the plugin for your web browser. This will install a button in your browser’s task bar, that when clicked will add the page to your Twitter queue. When you are doing your regular research on your niche from your favorite specialized news feed (Google News, Voat, Reddit, Facebook, etc.), one click on the button when you have the page loaded, click “add to queue,” and you have scheduled a Tweet. Additionally the Buffer plugin will create a Twitter icon on all Tweets from other people. One click, and you have scheduled a retweet. Check out this video on how to use Buffer.
Next, set up your schedule. Buffer’s research suggests that 4-5 tweets per day, 11-15 tweets, and at 21-30 are most optimal. Again this will depend on your audience, and your content. Experiment and see what works. What should you post? For me, images, and cartoons are the far most successful tweets. Any friends you may have who have large amounts of followers, tag them with an @ mention if you have content which is relevant to them. Non-profit organizations who are supportive of your film, film festivals you’ve screened at and people acting in your film are all great to tag. When someone who knows you sees an @ mention that references them, they may retweet your tweet to their large audience. Also, be sure to return the favor. Twitter works best within networks of mutual support. Support your friends by posting on their projects, promote your crew, and hopefully, they will do the same in return. The more you give, the more you get.[…]
Twitter notes they do not allow “aggressive following” which they describe as “indiscriminately following hundreds of accounts just to garner attention. However, following a few users if their accounts seem interesting is normal and is not considered aggressive.” So as long as your following is focused, and is not done on hundreds and hundreds of accounts a day, you should be okay doing this.[…]
I will look at one of several accounts that cover my niche and see what tweet is popular that day. I will follow everyone who retweeted the popular tweet. I will check my direct messages and @ mentions to stay in touch with folks who are interested in connecting. The next morning I will unfollow everyone who is did not follow back, and repeat this process.
Once in a while you can look at the analytics in Buffer and see your post popular Tweets. Feel free to reschedule those tweets. Since most tweets are only briefly seen, after several days, it is appropriate to reschedule content.[…]
Jesse Zook Mann is an Emmy-Award winning television and film producer and director, specializing in subcultural storytelling. Jesse most recently released the film “Punk Jews.” Past clients include: NBC, MTV, VICE, Travel Channel, Discovery, Al Jazeera, Cafe Mom and Broadway.com. Jesse is currently in the University of Washington’s Master of Communication in Digital Media Program. You can follow him @zookmann.
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Source : Indie Wire, Author Jesse Zook, July 21st, 2015