The day before broadcasting in Africa, 2 June 2016 No. 40
The beginning of this year started on top speed for the audiovisual sector in Africa. Investments continue despite the crisis hitting the continent hard. That makes sense: to avoid the vagaries of commodity prices, we need to diversify, and the creative industries are part of the strategy of the most enterprising states.
Here, we believe ads that have made the news, and which had an impact on the sector on more or less long term.
Difficult to classify these events, it all depends on where one stands. We gave them impact rating on the market from * (min) to ***** (max).
1. “the TV summit” opened the 12th edition of Discop Africa, under the patronage of the Minister of Communication of the Republic of Ivory Coast
Discop Africa – for the purchase and sale of TV programmes – has become a must for professionals in the audiovisual in Africa, and this year, the Ivory Coast has put the package. Games are made! Or almost … the issue of piracy and respect of intellectual property has yet to be resolved: lost cause and possible solutions? Read our report in this edition. >>
2. Good news for VoD Africa: 4G -LTE was launched in 30 countries!
Broadband continues to be deployed on the continent, and that is the 4G-LTE takes the lead in the race, followed by the fibre in urban areas. In the coming five years, the growth potential of video-on-demand (VoD) on the African market is huge. To date, there are over 140 VoD platforms related to Africa, and they are almost 200 million smartphones that are used on the continent, this figure will explode in the coming years (see our report on the subject – The Smartphone Global report (May 2016) –
Most African media are going digital, through websites that post videos.
3.An audiovisual afrocalypse: Netflix arrives in Africa, Naspers reacts impact: ***
Naspers had indicated that it would respond to the attack on Netflix across Africa. Let it be said, let it be done.: The Naspers group now offers its Showmax VoD service in 36 African countries. Negotiations are underway to open the service to other countries. See interview in this issue and this article.
4. Canal + launches A + in France and signs partnership with iROKO
Canal + is fully on expanding its distribution to ensure a return on investment and further growth: the group now exports the best of Africa in Africa, Europe, France, and also launches VoD Fashion>. >
5.Vivendi Village, will create with Canal Olympia nearly a hundred cinema halls shows
This costly project could rise to 10, 50 or even 100 new theatres on the continent, mainly in Francophone Africa: high impact on the distribution of African and other long-term film … >>
and Canal + Group opened its first movie theatre in Central Africa in Yaounde. >>
6.BBC Worldwide’s investment in South African Production company Rapid Blue
Rapid Blue is one of the jewels of South African cinema, and the BBC has bet big on this actor. This unexpected investment is fraught with meaning. We expect good market success and a stream of programs that transcend borders.
7.Archives – the story of Africa: INA proposes an offer of a customised content
Africa wants to rewrite its history? Never mind: INA offers it the means and can support the channels and major productions related to the story. >>
8. Europa Dubbing,dubbing specialist, settled in Ivory Coast
The number of translation projects of productions grows asymptotically. This is what brings Europa Dubbing while competing companies are more discreet on the subject. Long-term strong impact on the export of the best programmes in Africa, and the import of programmes from elsewhere. >>
9. Côte Ouest: Launch of a major competition for video creators for the web
Sign of the times, Côte Ouest – the biggest distributor of TV programmes in Africa – is reinventing itself to meet the demand of videos on the web. Since the ‘beardless’ manage to make a living on the first online video network, and become YouTubeur miniseries producer is one of the new professions. Still looking for new talent on the continent … >>
10. Cannes Directors’ Fortnight: the ‘South Africa Factory’ in the spotlight!
Africa is in Cannes! A good exercise of RP as a formative experience. >>
Four ads relate to VoD and the Web, new distribution channel for the Black culture. Other announcements confirm the changes in the production, dissemination and distribution.
Further announcements are certainly as important and can transform the landscape, but they are not necessarily well communicated, difficult to measure the impact.
We heard about tendering and TNT deployment, new operators, new TV channels, creating funds for production, VoD applications, innovative websites, training, adaptations , co-productions, and new formats. You can find some of these ads easily by searching in our archives (the keyword search engine is on our website).
Author: Sylvain Belêtre, June 2016.
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