Canal+ Group and iROKO are partnering to create and launch the first Francophone SVOD service aimed at bringing affordable, popular mobile TV content to French- speaking Africa. Canal+ Group and iROKO have previously worked together through content distribution deals for linear TV channels such as Nollywood TV, and are now consolidating their partnership to launch this standalone android app.
Announced on 8 December as part of a multi-million euro deal, this mobile-first android app with download functionality is set to launch in the coming months. Designed to optimise data consumption, the service will be aimed at building a new mobile-only subscriber base across Francophone Africa. Canal+ Group now owns and broadcasts the largest catalogue of African content, including Nollywood films and TV series, African homemade series and shows, as well as South-American TV novelas, for French-speaking Africa.
With over 250 million French-speakers across 23 countries in Africa, and as mobile internet penetration continues to spread across the continent, the iROKO android app will cater for a significant growth in the market, with 165 million smartphones estimated to be in circulation before 2020. Understanding the need for localisation, as language is the first step in bringing content closer to viewers, the app will be translated fully into French and all content will be in French.
Source / Continue reading : Screen Africa, December 9th, 2015