For a preview it really earns its stripes. Indeed, Kunle Afolayan, the the producer of the film CEO, scheduled for the opening of the fourth edition of Nollywood Week in Paris, to be held from 2 to 5 June, decided to do a preview beyond human imagination . Yes, so far Hollywood creators had not yet thought of it. What makes this preview special is not the film itself, but the venue. It will take place on June 1 aboard Air France Flight Lagos Paris. The lucky winners who will take part in this session are: members of the film crew and journalists. The start will be at the Murtala Muhammed International Airport in Lagos.
The rest of the spectators will have to wait for the film in theatres. And this is how effortlessly (at least physically), Kunle Afolayan just completed an operation of integrated marketing communication as never before. This talented director deserves to teach in the biggest communication schools. Because he has done what our Anglo-Saxon brothers call thinking out of the box.
– Cedric Kamgna 17 May, 2016