Video. A plot worthy of Hollywood, an attractive cast, and a successful director … Dive into the heart of African cinema today made in Nigeria.
Forget Nollywood films (contraction of “Nigeria” and “Hollywood”, ed) of the 90s, with poorly cut scenes, or irrelevant to the plot of the first actors, also forget the actors in the caricatural roles, or voice-over who change in mid screening of the film! In recent years, the Nigerian cinema reached a new milestone synonym of a better production quality, licked images, well-constructed dialogue and, increasingly, this film which came from the first African economic power merges with films from other countries of the continent. It is what makes the eagerly awaited The CEO of the Nigerian director Kunle Afolayan worth seeing. Already recognised in his country for numerous movies (Phone Swap, The Figurine, October 1, etc.) which were a hit in cinemas and market stalls, he returns with a screen play worthy of the biggest world thrillers.
A thrilling plot
The story: five African executives of a multinational telecommunications gathered in a beautiful resort in the vicinity of Lagos, Nigeria on the occasion of a seminar which should lead to the appointment of the new CEO. Things take an unexpected turn and executives mysteriously disappear one by one. Soon the two remaining become the main suspects and the threat of a death sentence for multiple homicides hover over them.
A Pan-African casting for a pan-African distribution
Angélique Kidjo, who just a few months, received a Grammy Award for her latest album, now offers the public a masterful interpretation of Dr. Zimmerman, a customised main role for this global icon who never ceases to surprise us. The casting of The CEO proposes to the spectators an unusual eclecticism of characters: Nigerian, Moroccan, South African, Kenyan and Ivorian actors confer on this full-length film of Pan-African distribution a portrait of Africa of today of a rare correctness. Announced in theatres in Nigeria for July 15, 2016, followed by a continental screening later in the year, The CEO will be premiered in France during the film festival Nollywoodweek which will take place from 2 till 5 June 2016 in Paris. An event intended to enhance the Nigerian film industry, just as the production of Nollywood movies reached the 2 000 films a year mark (a film costs between 7,500 and 13,000 dollars on average note). Its economic weight estimated at about $ 6 billion is included in the calculation of the country’s GDP, since it constitutes the second largest employer after agriculture. This was without taking into account of success of Nollywood movies on the African continent and in the diaspora.
Nollywood still seeks its economic model
Based on an economic model been born in the 90s, the distribution of the movies of nollywood leans amply on the VHS circuit cassettes. According to the story, to recover costs the producers of the hit movie “Living in the bondage” in 1992 decided not to screen the film in theatres, but rather directly in Nigerian households. Result: 300 000 copies of films are produced for 20,000 naira profit. Today Nollywood wants to continue its transformation by improving quality and focusing on the Pan-African distribution and soon internationally.
–By Viviane Forson