Nigeria is the third largest trade partner of China in Africa, and it’s the second largest export market in Africa. It has relationships that go beyond the mere framework of infrastructure construction and operation of raw materials. Nollywood, the combination of the words Hollywood and Nigeria, is indeed interested in expanding its reach to China. The two countries share a love of cinema that already represents a combined turnover of $6 billion.
“The African film industry is a unique opportunity for Chinese investments on the continent, says Professor Nusa Tukic, who studies cultural relations between China and Africa at Stellenbosch University in South Africa. “And there are more and more films that take China as its inspiration”.
Take the success of Kalybos in China. The story of a young Nigerian, who left for the United States to win the heart of a beautiful woman and who ultimately ends up … in China. Filmed in Ghana, Dubai and China, with a more modest budget, the film which was released in April 2015, is the latest in a series devoted to Chinafrica where filmmakers have fun cultural differences and surf the large African Diaspora in China.
A study by the BBC in 2014 showed that 85% of Nigerians have a positive image of China, making it the first fans of the Middle Kingdom in Africa. Many Chinese live in the Delta region of Nigeria and many Nigerians live in the south of China.
Read more (in french) / Source: BalancingAct Africa, October 28th, 2015