(Agence Ecofin) – A new company is born in Africa’s e-commerce industry. It is named Ringier One Africa Media (ROAM). This firm is to become Africa’s largest classifieds group.
ROAM is the fruit of a joint-venture announced on May 10, 2016. One the one hand, there is Ringier Africa, a digital media firm subsidiary of Swiss group Ringier. On the other hand, there is One Africa Media (OAM) company,which claims to have Africa’s largest portfolio of job, travel, car and goods sales ads.
In South Africa, OAM manages rental leaders, Private Property and SafariNow platforms.
Ringier Africa and OAM have agreed to merge their online classified platforms. As a result, Ringier One Africa Media ROAM, the fall-out of this joint-venture, includes some of Africa’s major sites. In OAM’s portfolio, there are Jobberman, Brighter Monday, Cheki, BuyRent Kenya and Private Property Nigeria. As for Ringier Africa, it brings along Expat-Dakar, ZoomTanzania and PigiaMe.
Through its African unit, Ringier’s business in Africa counts no less than 10 small ads and e-commerce platforms, in addition to a digital marketing agency, Ringier Digital marketing. The joint-venture with OAM allows Ringier Africa to expand its footprint across Africa where millions of people now purchase goods online.
The General Manager of Ringier Africa, Leonard Stiegeler identifies the stake of the new partnership: “The common goal of ROAM is to serve Africans with local platforms tailored to their needs.” Ringier Africa’s target is to boost its audience in 6 6 countries in three strategic regions: Nigeria, Ghana (West African Anglophone region), Kenya, Tanzania, Uganda (East Africa) and Senegal (West African Francophone region).
In March 2016, Ringier Africa partnered with South Africa firm Silvertee Internet Holdings to create Ringier Africa Deals Group which regroups the biggest e-commerce platforms of Nigeria, Kenya and Ghana.
OAM’s CEO and ROAM’s Acting CEO, Justin Clarke said: “We have been looking for the right strategic partner with a similar broad vision for classifieds in Africa and who has a deep understanding of how things work in this complex continent.” Justin Clarke is temporarily acting as head of the new group, ROAM.