African TV pioneer, iROKO (the world’s largest online distributor of African content), has launched its global content distribution and licensing division, iROKO Global, at DISCOP – the most important pan-African film, television programs, adaptation rights and packaged channels market taking place twice a year.
The iROKO team will license its extensive library of Nollywood films and TV series to both on and offline, across Pay TV, Internet TV, Inflight and YouTube channels.
From its HQ in London, the iROKO Global team will be partnering with media outlets in key markets, notably the UK, US and France, to license Nollywood films and TV series and develop iROKO branded channels. Leading iROKO Global’s worldwide licensing division is Senior Vice President, Justine Powell, who has recently joined the company from Associated Press, where she was Director of Sales for Europe & Africa.
Speaking on the official launch, Powell says: “The gains Nollywood has made in the last five years has been staggering. Building on this momentum, and giving Nollywood the international platform it deserves, iROKO Global will be making the best content the industry has to offer available to its largest audience yet.
Read more / source : IndieWire, November 5th, 2015