Abidjan – Ministers of Culture, Youth and Sports of the AU member states have created this Thursday, the African Audiovisual and Cinema Commission (AACC) as a specialised agency of the African Union.
The creation is the result of concerted efforts by the Government of the Republic of Kenya, the Pan African Federation of Filmmakers, the African Union Commission and the major film producers countries including Benin, Burkina Faso, Cote d ‘ Ivoire, Democratic Republic of Congo, Ghana, Mali, Nigeria and Zimbabwe, among others. The establishment of the AACC has been advocated for the first time by the Executive Council of the AU in Maputo, Mozambique, in 2003.
African Audiovisual and Cinema Commission will be responsible for promoting the rapid development of the audiovisual industry and African film and should create appropriate structures at national, regional and continental levels; enhance cooperation among African States in the field of audiovisual and cinema; and promote the use of audiovisual and cinematographic expressions as rapid development factors, job creation, integration, solidarity, respect for values and mutual understanding in order to promote peace, a positive image of Africa and prevent conflict.
The statutes of the newly created institution specialising be considered by a special meeting of the Subcommittee on Culture of African Ministers in early September 2016, before being examined by the Ministers of Legal Affairs and Justice in October 2016.
The audio-visual industry and cinema account for $ 5 billion in mainland GDP, employing about 5 million people. With the current thrust of its development, this industry is expected to grow to more than 20 million jobs and $ 20 billion in annual contribution of GDP.
The AACC is part of an ecosystem of 5 programmes that mobilises USD 410 million in programme funds for the promotion of this industry over the next five years. These resources will be lifted by both the private and public sector and will be implemented mainly by the private sector.
National governments and regional economic communities (RECs) have the responsibility to integrate sectoral activities of the film industry and audiovisual in their economic and social priority strategies to give the right signals for resource mobilisation.
These expected benefits for African countries are: Growing the area of 5 to 20 million medium-term jobs; Grow the sector from 5 to USD 20 billion in the annual contribution of medium-term GDP; Audiovisual industry and robust film, able to project a positive image of Africa; Facilitate the implementation of Agenda 2063, Africa We Want, and be a good base for the export of African cinema products and services to international audiences and clients; Strengthen the continent’s ability to achieve its foreign policy objectives, including peace, integration and pan-Africanism.