A recently announced deal between Lebara Play and various African producers for OTT rights in Europe illustrates how VoD will allow content owners new channels to diaspora markets. But this is not the first of these kinds of deals as Russell Southwood outlines.
Lebara Play is the VoD channel run by discount international minutes provider Lebara. Since the people who buy discount minutes to ring home are diaspora communities, it has an existing connection to them.
Lebara Play boasts of over 150 channels, in 13 languages and 3,000 movies from around the world to provide quality entertainment to the large migrant community.
Lebara Play’s premium multi-ethnic TV and movie content is available via PC, mobile app, tablet or set top box. The new service is currently available in the UK, France, Germany and The Netherlands, and will be in the rest of Europe over the summer, and other territories worldwide by the year-end.
African Movie Channel (AMC) and other African content providers have signed with Lebara Play. The deal with AMC is for distribution outside Africa will give Lebara’s European subscribers unlimited access to 1000s of hours prime African cinema content 24 hours a day.
The founding partners and co-directors of African Movie Channel, ‘Yinka Mayungbo and ‘Lola Onigbogi made this joint statement: “AMC brings the best in domestic African productions to its viewers across Africa. Broadcasting on Lebara Play in Europe is a fantastic opportunity to showcase top African talent to the African diaspora, and a bigger audience. We are extremely delighted to be back in the European space where we started, serving the burgeoning need for top-notch African content”.