All over the world, everyone who’s interested in and loves the African movie industry knows that the Africa Magic Viewers’ Choice Awards (AMVCAs) and the AMAAs are the two major award nights that appreciate and celebrate budding and top players of the African movie industry. Actors, producers, directors, fashion lovers and movie buffs are glued to their TV to watch these events- especially if they are not invited.
And of course, the players in the movie industries and invitees are already working with designers, fashion buyers, stylists and clothiers on what outfit to rock on that day. No blasphemy intended, but in the calendar of Nigerian showbiz, this is our Christmas.
Well, I for one started planning late this year, but my magic wand didn’t disappoint me; the notice was too short for my designer to fix a dress for me. And the thought of withdrawing any amount of money above N50,000 from my account to buy a new dress scared the living daylight out of me. A truth you may be shocked to hear. And if l wanted any designer friend of mine to give me a dress or lend me a dress to wear, I could call one or two of them. I was not in the mood, and I hate to shine in borrowed garments. So, I went back to my wardrobe, ransacked it like I was looking for all my life savings, then I saw this polythene bag that had two similar skirts, meant for me and a friend, with a bold face of Marilyn Manroe printed on it. What if I turn this to a dress? I soliloquized. I dashed back to my tailor, I told her I wanted to experiment something. I told her what to do with the two skirts and it came out appealing to me. I don’t know about the next person’s opinion and it is not like I really care anyway. I decided to rock the two skirts-turned to-a-dress to the African movie ‘OSCARs’. And that is the enigmatic story behind my outfit this year to the AMVCA. I swirled in my two skirt in one dress, walked majestically on the red carpet before entering the venue, I was not only loving my dress, I was so confident in my skin.
That night, for me, Mercy Aigbe Gentry, Funke Akindele, Toyin Aimakhu stood out. These Yoruba actresses are not joking anymore, l liked their presentation and, of course, who rocks the green better than Rita Dominic? Nobody! Only Rita rocks her green loving world. Fairground would be publishing Efemena Tommy Adabamu’s Uberstyle best dressed and worst dressed list for the 2016 AMVCA. Enjoy!
AMVCA TOP WINNERS
Recently, the best minds behind African cinematic experience gathered for a night of excitement, entertainment and red carpet glam as the African Magic in association with MultiChoice Africa and, proud sponsor, Amstel Malta, announced the winners of the 2016 edition of the Africa Magic Viewers’ Choice Awards (AMVCAs).
The show, which was broadcast live on all Africa Magic channels on DStv and GOtv, began with exciting displays on the red carpet, culminating in a spectacular night for African cinema replete with exciting musical performances, comedic displays and emotional speeches.
The event, hosted by the brilliant duo of IK Osakioduwa and South African TV host Minnie Dhlamini, featured excellent performances by artistes, Flavour, Yemi Alade and Zonke, as well as brilliant comic displays by Ugandan humourist, Salvador, and Thomas Gumede from South Africa. A highlight of the evening was the receiving of the 2016 Industry Merit Award by Nollywood legends Sadiq Daba and Bukky Ajayi. An emotional Bukky Ajayi received a standing ovation from the audience who acknowledged her contributions to African film and cinema spanning over 50 years. But I wondered why no gift or monetary packaged was attached to the Merit Award, because I feel these veterans are either retired or partially retired and might not be getting juicy roles anymore to sustain their livelihood. The AMVCA should take a peep into that.
Another big winner of the night was Daniel K. Daniel took home the award for the best actor in a drama category for his role in ‘A Soldier’s Story’. Screen starlet, Adesua Etomi took home the prize for best actress in a drama for her role in ‘Falling’.
A visibly excited Kemi ‘Lala’ Akindoju won the 2016 trailblazer award, and was given a prize of an SUV from JAC Motors.
UBERSTYLE Best Dressed List for AMVCA 2016
Every year, the AMVCA is one event that every movie lover and fashion enthusiast looks forward to. For obvious reasons and the fact that it’s one of the biggest red carpets that brings together our favorite A-list celebrities from all over Africa.
The prestigious awards, which held on March 5, 2016 at the Eko Hotel and Suites, Lagos, witnessed an amazing and glamorous series of red carpet stunners. Some showed us how it’s really done on the red carpet while some made up for their red carpet mishaps last year and some failed us this year and made a serious transition, which took them from 100 to 0 in a flash.
Without so much long talks, let us take you on a style story from this year’s winners. So, kicking it off with the female, we present you with UBERSTYLE’s best-dressed women at the Africa Magic Viewers’ Choice Awards 2016.
Mercy Aigbe Gentry brought to the red carpet “old Hollywood glamour”, wearing a silver dress with beaded embellishment from House of Luminee. For her hair, the star had side up hairdo, silver chandelier earrings and a red purse to finish up this look. This was one look that got everyone talking on social media. She is the best-dressed woman on the carpet without an iota of doubt. From hair, make up with dark lips to dress colour, “hey boy” singer, Toni Tones showed us how it’s done in this amazing pink peplum piece made by Yemi Shoyemi couture.
Year in, year out, Rita Dominic stays slaying like she dresses for a living. The screen goddess and last night’s presenter turned heads when she arrived oozing so much sexiness as always a green sleeveless dress by Elvira Jude with an embellished cinched waist. She added minimal jewelry, black purse and metallic strappy heels that not only finish her look but also added so much oomph to her “light up the room” smile.
Once a beauty queen, always a queen! Osas Ajibade, looked like a real beauty queen in a pink symmetrical cut strapless ball gown by Toju Foyeh. Silver and black earrings, tiny clutch, with her hair swept to the side. She finished the look with her most beautiful accessory, Mr. Gbenro Ajibade. And she was simply flawless.
She didn’t only do well as a host for the night, but Minnie Dlamini also showed off her smoldering shoulders and shinny skin in this pearl detailed dress by South African designer, Gert Johan Coetzee. This is definitely topping our best-dressed list. The media personality and host for the night did justice to this piece, showing just the right amount of skin, minimal make up by Bimpe Onakoya and perfectly styled hair. She added silver chandelier earrings to complete her look.
R&B musician, Mocheddah slayed in this blush pink ensemble, bringing back the 70’s look to the red carpet and she killed it. She finished up her look with silver studded earrings, perfect ponytail, and metallic ball purse.
Other celebrities that rocked the red carpet included; Nancy Isime who was also a stunner on the red carpet, in her nude mono strap rosette detailed dress; thigh-high slit gave it that wow look. She perfected her look with gold earrings, gold embellished purse and strappy sandals.
Rukky Sanda opted for a white lacy dress she designed herself with deep plunging neck line and finished her look with blue purse and silver studded earrings.
Red carpet host for the night, Eku Eduwor, was a stunner in a black off shoulder dress by Tsemaye Binite. She kept it all simple opting for black fringe earrings, and this makes her top our best-dressed list.
Lilian Esoro Franklin surely made heads turn in her canary yellow cape dress, paired with gold cuffs and gold purse. She sure knows how to rock a maternity look, we love her AMVCA style.
Though not our best red carpet look of her, Genevieve Nnaji arrived the red carpet in a simple floor length number by Tope FnR that features a deep cowl back line detail which was the best part of the dress for us. She finished up with silver accessories.
Beverly Naya wore a green dress with pearl details made by sisiano; the train of this dress was everything. She opted for very minimal jewelry and her hairdo was perfect for the entire look, and this made her one of our best dressed.
Nollywood actress, Adesua Etomi won the award for “Best Actress” at the AMVCAs and she also wins a spot on our Best Dressed list in this green custom design by April by Kunbi. She truly looked like a star on the red carpet.
Toke Makinwa is pictured gold-perfect in a ballroom gown and we love how she shine through the carpet and owned it.
Celebrity columnist with Thisday Newspapers, Azuka Ogujiuba was printastic in a bottle green double layer floor length gown with bold faces of Marilyn Monroe. She finished her look with short pixie cut which was a bit risky but she made it work.
Though we wished Caroline Danjuma had swapped this dress with the cobalt blue one she wore at her premier, we still liked how this dress accentuated her curves in the right places.
Though Sonia Morales Ogbonna’s dress was an imitation of Beyonce’s 2014 Grammy award stunner, the way she rocked this look made her look so international. She looked so perfect in this figure-hugging lace cutout gown.
There were a whole bunch of winners and losers at the AMVCA’s, and we’re not just talking about those who took home an award and those who didn’t. The red carpet saw its own share of hits and misses. African television’s biggest stars carefully selected their designer duds and proudly pranced down the red carpet with pundits from television hosts to fashion magazines to style bloggers giving their two cents on the choices the stars made. We do not know what exactly these celebrities were thinking but we suggest, just like Beyoncé, they fire their stylist or basically just try to go with looks that sit well on them.
UBERSTYLE AMVCA Red Carpet Misses
While we are not interested in what their fans will say, here’s our list of the red carpet misses at the 2016 AMVCA’s.
Funke Akindele wore a dress by Enthyst collection. There was just something about the color and the details of this dress we just didn’t understand. We have seen better looks on the star; this didn’t do it well for us. The dress looked too busy for the star, which is why we’re surprised she deviated from fitting gowns form to this gown that is a size too snug, spoiling the impact of that funky plush train. Since the debut edition of the AMVCA’s Susan Peters has, year in, year out, topped our worst dressed list. And this year, she is ringing the bell again in this cheap-looking blue and white ill-fitting ball gown.
Tonye Garrick has been known to have nice red carpet moments but not this time. Although this dress was far better than the disaster she had on last year but she did not do the red carpet justice this year in this dress from Peridot. The side details on the dress were just not sitting right; the total look from head to toe looked like a mistake.
Fade Ogunro made us sad on the red carpet with this black lacy dress from Weizdhurm Franklyn. We are not sure what the plan was, but it totally failed. As there is nothing sexy showing under boobs on the carpet. The dress is so young, fresh and sexy. It screams date rape!
Dakore Egbuson, who is usually flawless, picked a very different, April by Kunbi gown for the AMVCA’s. Her outfit this year came as a shocker, her dress looked like it was made in a rush. It did not sit well on her and the colours were not so nice as well. This is just the exact opposite of the yellow and purple dress which she wore last year.
I think I should just leave Kemi Adetiba on the best-dressed men’s list. This is heinous. It somehow manages to be dowdy and tacky at the same time. There is no way Shade Ladipo would have liked this, had it been paraded in front of her glam squad fashion critic show. All we can say is: “fashion critic” as she has called herself, heal thyself.
Last year, Alexx Ekubo brought the rainbow with him to the carpet and it gave us mixed feelings. This year, the actor came looking like one of those church ushers always standing at the back of a Pentecostal church.
This isn’t Kemi Lala Akindoju’s first rodeo. So, she should know better than to wear something this huge, ill-fitting and potentially wrinkly to the biggest fashion PR opportunity of the year. Somewhere, her stylist is crying, “I told her to live this dress on the hanger two days before the big show! Why doesn’t anyone listen to me?”
You know you’re ending up on the “Worst Dressed” list when people are already making memes about your dress before you finish walking the red carpet. Sorry, Ini Edo. The public has spoken. When will these people realise that they’re not walking up the aisle: they’re going to an award ceremony.
Darey is normally so well dressed, but this ensemble plus “that” sneakers is just kinda too “Let me rush quickly to Dbanj’s crib” for such an A-list event like the AMVCA’s.
There was just about the right amount of lighting at the AMVCA’s for anyone to take the perfect selfie. But Chigozie Atuanya clearly didn’t get the memo. Hence he arrived in so much red to bring more light and colour to the already “red carpet.”
Uche Jombo’s flowing black sheer creation missed the mark when it came to red carpet glamour. The floor-length gown was a ‘what do you expect when a comedy role have gone deep into your personal style’. Mr. Ibu was a huge joke just like he was on stage presenting the award for best actor in comedy.
Beverly Osu manages to have her gorgeous features overshadowed by a slightly confusing dress that has all the excitement of a restaurant napkin.
The boobs aren’t so big, but if there was ever a dress which was going to make people accuse you of having ‘child bearing hips’, Cool Fm’s Lolo 1 is wearing it. She could be forgiven if the dress was well arranged on her but maybe she brought her comedic side to the carpet. But she’s almost forgotten because of the gown’s lack of shape and distracting sleeves. Please hire a stylist!
Femi Jacobs, a.k.a, Mr. “M” from the award winning movie last year, “The Meeting” didn’t impress this year. In fact, Buffalo Bill seems to have been Emma Nyra’s delightful hair, face and flattering top half makes the bottom half of her red dress look like the fun just sort of stopped.
There’s no other way around it: Jesse Jagz’s suit is just ugly. Kudos, for we’re not sure if big brother Africa contestant, Melvin Oduah is on his way to a rave or just parachuted in, but he looks happy, which is really proving that good intentions don’t always yield good results. Kehinde Bankole’s replica of Zuhair Murad couture gown worn by model, chanel Iman somehow feels too busy and a little unfinished. Epic fail!
We applaud Helen Paul’s effort to be fashion-forward with that hair. However, that pink satin get-up has got to go! It’s frumpy, lumpy and it. We hate shapeless, unflattering gowns that make otherwise beautiful women look like sacks of potatoes. Enough said about Tomi Odunsi.
Ibinabo Fiberesima wore possibly the worst outfit so far! Take it away! How Van Vicker packed his bag, flew from Ghana into Nigeria knowing that this is what he’d be wearing for the AMVCA’s still shocks me. Colour me purple… That’s all.
Do we really need to write anything about this Bolanle Ninalowo’s look? Nobody needs glasses to see what’s wrong with it; do they? The Kunle Remmy’s Balmain inspired blazer looks like it was sewn together by the killer from “Silence of the Lambs”.
– Azuka Ogujiuba