Television has always had a social dimension. But today it is not just about the coffee machine or between friends that the programme of the previous day is discussed, it is live and on the social networks that viewers interpret and react. The “Social TV” is taking off around the world and particularly in Cote D’Ivoire.
The “social TV” focuses on the exchange between viewers and among fans about TV shows on social networks like Facebook, Twitter, dedicated applications, etc. It is parallel to the evolution of customs and behavior of the Ivorians, who still spend more time watching television. It is multi-screen (TV, smartphone, tablet, PC, etc., and often simultaneous). The use of social networking is still supported. They invaded our daily lives.
The potential is clearly there and convergence around the “social TV” has accelerated. More than a quarter of internet users have posted a comment in connection with a TV programme on a blog, a social network or the channel site – a ratio that doubles in 15-24 years.
Given this dynamic, in the context of DISCOP AFRICA Abidjan, 2016 (May 31-June 2), the day MEET YOUR STARS (Thursday, June 2, 2016) will bring together the most influential bloggers in Côte D’Ivoire, who are passionate about television and will be:
Invited to meet the talents that contributed to the best of original programming “Made in Africa” A +, ITR 1, ITR 2 and TV5 Monde.
Prompted to speak on social networks to promote the TV series and programs that make up this programme.
Each of the eight programmes presented will have a 40-minute slot powered by a master of ceremonies in charge of presenting the actors, directors, writers, and other talent involved in the programme.
10: 00 AM Opening Speech of the President of the Association of Ivory Coast Bloggers
10: 20 AM Welcome Address the exclusive sponsor of “MEET YOUR STARS”
10: 40 AM Presentation of the audiovisual landscape / advertising of the Ivory Coast – organized in partnership with an advertising agency
11: 00 AM Presentations # 1 | # 2
12: 30 pm Buffet lunch offered to INFLUENCERS also invited to this day’s event (advertising agencies, media buying stations, advertisers, journalists, foreign TV channels, etc …)
02: 00 PM Presentation # 3 | # 4 | # 5
04: 00 PM Coffee Break
04: 30 pm Presentations # 6 | # 7 | # 8
07: 00 PM Closing Cocktail in honor prompts talents to “MEET YOUR STARS”
CONTACT: MAGUY KRAMOH / MAGUYKRAMOH@BASICLEAD.COM / +225 20 22 58 66