(Ecofin Agency) – The Naspers group now offers video on demand (VoD) in 36 African countries. The cover of Showmax service covers the region from Botswana to Djibouti and Ethiopia, through Kenya, Tanzania, Senegal or Mauritius. Negotiations are underway to make the service available in Nigeria and Egypt.
This deployment will be accompanied by an offer of more substantial content, including Swahili language content (spoken in East Africa) and Nigerian films. On the mainland, the Showmax service is in direct competition with the US giant Netflix. The world No. 1 arrived on the continent in January 2016. Naspers anticipated by launching its service in August 2015.
The head of Showmax products, Barron Ernst says that the service is accessible via a platform designed to enable fast download with the ability to watch the video later offline. It is a solution to the low speed of the Internet and the high cost of connecting Africa.
Despite these obstacles, Naspers believes in the future of VOD on the continent. “The potential of the African market growth is enormous, and we are not the only Internet television service that seeks to meet this demand,” said Barron Ernst.
The Showmax service is not only facing Africa. Less than a year after its launch, it is already available in 65 countries worldwide. The VoD service Naspers is received in Australia, the UK and the US. Showmax diffuses the kykNET Afrikaans TV channel.