If you’re a Netflix streaming subscriber, you just may have noticed the service’s recent Nollywood (Nigerian cinema) additions to its library! It’s because Netflix, the world’s leading internet based movie and TV series streaming service, and iROKO TV, the leading distributor of Nollywood films online recently, have inked a deal, after what are said to have been months of negotiations, that would see Netflix launch a dedicated “African movies” section.
According to Jason Njoku, CEO of iROKO TV, “Obviously with 57 million subscribers globally, working with Netflix is a great first step to widening, or at least improving the visibility of Nollywood. Which again is super important to us at iROKO.”
iROKO previously signed an exclusive content partnership with producers of Nollywood titles and video sharing site, YouTube, and serves as the website’s official Nollywood partner, featuring full-length movies, all very much in line with YouTube’s recent increasing shift towards long-form video. […]
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Source : Indie Wire, Shadow and Act, Tambay A. Obenson, june 2nd, 2015