Nigeria’s Guardian Newspapers has launched its online TV platform, Guardian TV as the firm eyes transition into digital from print which is slowly dying.
Guardian TV will air both original short form video content and other content aggregated from popular sources such as Al Jazeera, AFP, Reuters, CNBC Africa, Bloomberg, Forbes Africa TV and France 24 and local partners such as Blustar Entertainment, Ebony Life TV, Ovation TV, Frontera, Channels TV, and Omnisport among others.
According to The Guardian’s Executive Director, Toke Alex Ibru: “Guardian TV will offer content providers a platform to reach out to larger audiences and demographics, both locally and internationally. I expect Guardian TV to in the not-too-distant-future become the number one source in Nigeria for quality short videos on news, entertainment and sports.”
Guardian TV will work with Ventra Media Group a full-service digital marketing and rights agency for digital strategy, social media and advertising.
The launch of Guardian TV comes after the complete re-launch of The Guardian’s digital platform and as the firm moves to digitize its operations and products.