When asked which are the quality TV channels that make the audience in francophone Africa, the answer lies in finger counting: TV5Monde, France24, Africa24, VoxAfrica, Africable, RTI … on pay TV bouquets: A +, NollywoodTV, Trace channels, Gulli Africa and others. The competition looks tough, with soon Africanews and Russian channel RT (in French) joining. And the audience is still difficult to measure in many countries. How do you stay on course?
TV5MONDE has strengths that others do not have. But wide distribution is not always sufficient to capture viewers’ interest. Sylvain Béletre, audiovisual analyst Balancing Act talked to Yves Bigot, General Manager of TV5 Monde on the strategy of the media in Africa.
TV5Monde Afrique is proud to broadcast the very best of African cinema, tv series, documentaries and talk shows, and contribute to their development, promotion and financing. We also produce a daily 18 minutes news show dedicated solely to the continent (Journal Afrique), and some weekly programs also exclusively dedicated to Africa: Afrique Presse and Et si vous me disiez toute la vérité (political talk shows), Maghreb-Orient-Express (cultural talk show targeting the arab speaking countries bordering the Mediterranean), Stars Parade (african music show), Reflets Sud (society), Wari (economical magazine).
Read more / Source : BalancingAct Africa, October 28th, 2015