At the end of 2012, it seemed like every week Balancing Act was being approached by film and video VoD platforms, either in business or promising to start soon. Some like iROKO and AfricaFilms.tv have built their initial success on diaspora audiences, whilst others have begun to attract attract more local audiences. Last week Buni TV announced it had hit 1 million views, most of which have come from Africa. Balancing Act’s broadcast analyst Sylvain Beletre interviewed Marie Lora-Mungai, Founder and CEO, Buni TV and Enrico Chiesa, President of AfricaFilms.tv (AFTV).
The arrival of LTE will give VoD a new shot in the arm and the number of people streaming content from the large African cities will significantly increase over the next 5 years. The African VoD market is already quite competitive. There are at least 6 major home-grown VoD platforms: AfricaFilms.tv, MeTVAfrica; Wabona; Buni TV; iROKO and DStv Box Office (although largely Hollywood movies). More are promising to enter the market. International brands like iTunes, Deezer and Spotify have begun to arrive and although these are largely music driven, they represent a new level of interest in the continent. Clearly not everyone is going survive even if the market grows quickly.